[FAO] Decoding Popular Brand Names









Decoding Popular Brand Names

Check out how some of the most-favored brands began their
corporation and who or what sparked the inspiration for its name.

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One of the most well-known beauty stores actually began in France in
1969 and later opened its first US store in 1998 in New York City.
Sephora gets its name from a blend of two words. The first is the Greek word
"sephos," which means "pretty," and the second is
the name "Zipporah" who, according to the Bible,
was the wife of Moses known for her beauty.

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Banana Republic
This popular and classic clothing store began in 1978 with founders Mel and Patricia Ziegler.
The name was meant to reflect the originality and travel theme that the store wanted to maintain.

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GEICO
Have you ever wondered what these letters stand for?
At the start of the company, founder Leo Goodwin's first goal was to
attract the U.S. government employee and military personnel demographic.
"Government Employees Insurance Company" was the initial slogan.
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Google
Believe it or not, the word "Google" was a play on words by founders Larry Page and

Sergey Brin in 1997.They longed for a name that would reveal the wide
range of information that lives on the Web;the word "Google" was derived
from the mathematical term "googol," meaning a 1 followed by 100 zeros.

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Yahoo
Another brand name that originated as an acronym, Yahoo stands for "Yet Another Hierarchical Officious Oracle."
Creators Jerry Yang and David Filo transformed "Jerry and David's Guide to the World Wide Web"
in 1994 into the search engine site that we have today, claiming they also liked
the actual definition of a yahoo meaning "rude, unsophisticated, uncouth."

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Lego
Created in 1934 from the Danish phrase "leg godt," which means "play well,"
the name LEGO was later found to mean "I put together" in Latin—the perfect
description for this beloved children's toy company.

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Ebay
eBay founder Pierre Omidyar originally started a website called
AuctionWeb for listing, viewing and placing bids on the products.
When his wife mentioned she wanted to find other PEZ collectors to
 trade with, the process began for a new and improved site.
At that time, Omidyar's web consulting company was called Echo Bay
Technology Group, however, when he tried to
register the domain name EchoBay.com—it was already taken.
So he settled on a shorter version Ebay.

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Walmart
After touring the country in order to become familiar with everything discount
retail, Sam Walton began the Walmart phenomenon
with his wife in Rogers, Arkansas, in 1962, gaining inspiration for
the name from the couple's own last name.

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Gap
Gap Inc. was started by Donald and Doris Fisher with the dream of a clothing store that

bridged the generation gap.The store was meant to target a younger generation,
but in a classic, yet casual way. Creator Don Fisher"couldn't find a decent pair of jeans
that fit him, so in 1969 he solved his problem by creating the Gap brand.

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Borders
This reliable bookstore was named after the original founders,
 Tom and Louis Borders, who opened an 800-square-foot used
bookstore in 1971, calling it simply Borders Book Shop.
As the company expanded over the years,
the name has remained the same.

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McDonalds
The world's largest chain of hamburger fast-food joints was founded
by none other than **** and Mac McDonald in 1948.
The only items originally served were the classic hamburger,
cheeseburger and an assortment of drinks, potato chips and pie.
The hamburger was first priced at only 15 cents!

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CVS/pharmacy
When this retailer opened its doors in 1963, selling only health
 and beauty products and later adding the pharmacy departments in 1967,
the letters stood for "Consumer Value Stores." Now, present CEO, Thomas Ryan,
likes to say the letters represent "Convenience, Value and Service."

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Starbuck Coffee
Surprisingly enough, this well-liked coffeehouse got its name from the
first mate in Herman Melville's novel Moby ****.
Originally called Starbucks Coffee, Tea and Spices, it has since had
its name shortened to Starbucks Coffee Company.


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