[FAO] Girls, be warned ! guys are picking up

Girls, be warned ! guys are picking up Now girls,  I know you thought that the term  'fashion' was 'your' monopoly, but let me warn you that the whole idea is a figment of your imagination! Look around and you are bound to find men in charismatic or punk avatars - in Armani suits or in shorts and Ed Hardy tees. The super-hyped fashion shows  may not make the men walk the ramp as much as  their women counterparts,  but  fashion consciousness is spreading like wildfire with men on the streets. The distinction between fashion  on the runways and on the streets is fast becoming blurred. The change at the frontline of fashion - the menswear shows, is gradually reaching the farthest corners of our nation. Now, most girls will agree with me  that they simply love picking up stuff off the roads or racks,  not glancing at the label they come with. But a lot of men, it seems, are brand conscious when it comes to choosing a personal style. BooN, quips, "Brands are always a better option because they last longer. Also, many fashion designers are churning out really cool stuff in collaboration with international brands. So, you get a stylish look with stuff that lasts long." However, my another friend Abhisake, disagrees,  "I don't look for labels  when it comes to choosing clothes for my wardrobe.  If something looks good on you and you can carry it off well,  there's no real reason to stick to brands." Cotton pants, cargoes, knit shirts and sports coats  have made a huge comeback into our fashionable dude's latest wardrobe. Fancy waistcoats under blazers are flaunted  with élan at happening social dos. And of course, the good old jeans and sweatshirts  have remained a fad never to fade. Ali Mohamad, admits, "A pair of jeans and a casual T-shirt would be all that a man would go for earlier.  But now men seem to put in equal effort to look good.  The credit culture has made it possible for most men to invest in their looks. Brands are in big time;  and since at workplace you need to wear formals, men don't really mind shelling out for branded clothes." Weekend dressing at workplace  has brought in the concept of reinventing men's wardrobe. Chinos, jackets, three quarters have become quite common at workplace on weekends. Fashion is rightly linked to changes in the social sphere too. The teeming pubs, resto-bars and clubs in the city  have actualised our 'oh-so-cool' urban man's dressing-up dreams. Ali further comments, "Clubwear has revolutionised men's fashion as more and more people try to look presentable and hence establish contacts. At parties, you'll see people trying to impress others by investing in stylish designer wear that sets one apart." Don't be surprised to see a guy walking past, wearing yuppie casual khakis, funky shoes and a nice sports shirt, on your way to work. In fact, don't be surprised to note that they come from high-end designer stores. Our young executive CEOs are opting for nothing less than a Giorgio Armani, YSL or Hugo Boss for that posh evening parté to woo eyeballs.  Well,  the age of chivalry may or may not be dead, but the age of male vanity has sure had a makeover.

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